After 30 years, festival store back downtown

Posted: March 20, 2014

Star staff report

Winchester — The Official Shenandoah Apple Blossom Festival Souvenir Store and Ticket Outlet is returning to downtown Winchester.

The store will open March 31 at 302 N. Cameron St. in a newly renovated building called The Railroad District. It has been more than 30 years since the store has been located downtown, according to festival officials.

“Old Town is thrilled to have the Apple Blossom Store in the downtown,” Downtown Manager Jennifer Bell said. “Apple Blossom is an important Winchester tradition which brings a boost to the local economy.”

Souvenirs and tickets to events — the 87th festival is set for April 25-May 4 — will be available for purchase at the store. New products include Apple Blossom’s Got Talent T-shirts.

The store will be stocked with updated and modern designs of many festival souvenirs, such as new fits in women’s apparel and understated designs for men’s dress shirts and casual knit shirts.

And there will be new designs in children’s fashions, including T-shirts for toddlers depicting a carousel and a firetruck.

Also new this year will be a glass beer mug that features a panel for autographs from festival celebrities. When the glass is signed with a black Sharpie, the signature remains permanent.

The store will be open from 10 a.m. to 7 p.m. Monday through Saturday.

The following special hours have also been announced — 10 a.m. to 8 p.m. April 4 and noon to 5 p.m. April 27.