WINCHESTER — It’s not fair to say that Malcolm Beck Rose is an aspiring businessman. That’s because he already is a businessman.

The 18-year-old Handley High School senior used knowledge gained from an independent study project to open his own brick-and-mortar retail store, ReRun, with two classmates, Eli Bell, 18, and Josh Carter, 17. ReRun opened in late November on South Loudoun Street before moving to its current location at 30 S. Braddock St.

The business sells vintage clothing and sports memorabilia from the 1980s and ’90s.

“It started in my freshman year when my friend Josh Carter and I decided to take our love of shoes and use it to help the community,” Malcolm said. “We collected gently used shoes and redistributed them to students, peers and adults. It helped kids at Handley as well as adults who needed work shoes and could go get a job.”

The JHHSneakers Club has grown since then, with collection boxes for an annual shoe drive now found in all Winchester city schools.

Malcolm’s interest in shoes became entrepreneurial. In the spring of his junior year, he, Bell and Carter received permission from their school guidance counselor to conduct an independent study into how to open and operate a business.

“It transformed into ReRun,” Malcolm said. “It’s been a great learning experience, something I’ll never forget.”

He credits his parents, Jonathan and Justine Rose, for passing along their business savvy. Jonathan Rose owns and operates The Fret Shop on the Loudoun Street Mall.

This fall, Malcolm will attend Virginia Commonwealth University in Richmond to study — no surprise here — business.

The Star Leadership Award nominee hasn’t neglected his studies while starting his own business. Malcolm has a weighted GPA of 4.58 at Handley. There are 310 students in the senior class. The school does not rank its students.

When not running his own business or earning admirable grades, Malcolm spearheaded an effort to expand recycling efforts at Handley, was inducted into the National Honor Society, served as an advisory member to the Shenandoah Valley Discovery Museum, earned a full scholarship to Kent State’s Summer Fashion School Academy and learned to speak German.

“These successes are simply tangible representations of the incredible characteristics that make Malcolm such an outstanding person,” said Handley English teacher and Class of 2017 sponsor Crystal Gage in a letter of recommendation. “Because of this, Malcolm’s success in anything he chooses to pursue in the future is already solidified, and I cannot wait to see what those successes look like!”

— Contact Brian Brehm at

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