BERRYVILLE — The town’s first McDonald’s will open at 10 a.m. Thursday on McNeil Drive, just off North Buckmarsh Street (U.S. 340) and in front of the Martin’s supermarket.
The fast food restaurant will be the only eatery in Berryville that offers drive-through service.
No major fanfare is planned for the opening. The restaurant plans to hold grand opening ceremonies at 11 a.m. July 13. A ribbon-cutting ceremony, promotional merchandise giveaways and other activities will be held that day, an announcement for the event says.
Known for its hamburgers, French fries and Golden Arches logo, McDonald’s is the world’s second-largest restaurant chain, with more than 37,000 restaurants in more than 100 countries. Subway, with more than 42,000 locations worldwide, is the largest chain. Berryville has a Subway location on West Main Street.
Other restaurants in Berryville, which has a population of about 4,200, are locally owned and operated.
The approximately 3,000-square-foot McDonald’s is on a site owned by Michele “Mike” Fascelli, who is leasing the property to the chain.
A building permit for McDonald’s was issued in June 2017. Construction began last winter.
Rajesh Sainani is the owner of the Berryville franchise. He could not be reached for comment Tuesday afternoon.
Steve Kramer, McDonald’s brand reputation manager for the Washington area, has said the restaurant will have counter service as well as a “digital self-ordering kiosk,” where customers can place orders electronically without standing in line. The kiosk will accept credit card payments and allow patrons to customize their order, such as by requesting an extra slice of cheese or no pickles on a burger.
Customers using the kiosk will have their meals delivered to their tables, while those using the regular counter service will not, Kramer has said.