Winchester residents that enjoy clean air and water need to be aware of the serious health threat that toxic mega-polluter, Rockwool, poses by building an insulation factory in Jefferson County, W.Va. The local officials in Jefferson County have not only failed the residents of Jefferson County but all of the surrounding counties of West Virginia, Virginia and Maryland. By choosing to build their insulation factory across from an elementary school and in a community that did not consent, Rockwool has shown that it is a brand that cannot be trusted.
Rockwool touts its product as “green” when they plan to use 90 tons of coal and 1.64 million cubic feet of fracked gas every day to manufacture their product, creating new markets for coal and fracked gas in West Virginia. The LEED certification process only considers how their product performs in homes and buildings but not the carbon foot print created by the manufacture process itself. It is this flaw in the process that allows Rockwool to “greenwash” their product. Resist Rockwool will be addressing this flaw in the certification process with the USGBC as well as targeting retailers that carry Rockwool’s product.
Resist Rockwool has just launched a global boycott of Rockwool and in the months to come, we will see a divestment campaign as well. As disappointing as it is to see local officials fail us so completely, it is encouraging to see every day people take their power back and fight for our children’s health and for our future generations who will face the devastation of climate change and pollution.