WOODSTOCK — The third annual Christmas in the Valley event is lighting up the Shenandoah County Fairgrounds for the rest of the year with an outdoor drive-thru light show and a crafts village featuring nearly 30 vendors.
The event opened on Nov. 25 and will continue each week until Jan. 1, from Thursday to Sunday, excluding Christmas.
The outdoor light tour, which started in the fall of 2020, allows travelers from near and far to enjoy music, lights and various vendors in a family-friendly atmosphere from the comfort and warmth of their cars.
Last year, the event welcomed more than 4,000 vehicles, and General Manager Dawn Burch expects about the same this year.
The light show is visible from Interstate 81, she said, “so we get a lot of travelers too, out of state.”
They also have repeat customers who come several times during the month.
The light show takes place from 5 to 8 p.m. Thursday and Sunday and 5 to 9 p.m. Friday and Saturday.
The cost is $25 per carload on Friday, Saturday or Sunday nights or $20 on Thursday, which is Family Night.
The Christmas Village is open through Dec. 17 with hours from 5 to 9 p.m. Friday and 2 to 9 p.m. Saturday. There, visitors can enjoy 29 vendors with holiday gifts, treats, ornaments and other decor.
“That’s more than in the past,” Burch said. “’Cause we kept them social-distanced last year.”
Food will also be for sale on Friday and Saturday, with offerings including corn dogs, pork rinds, deep-fried Oreos, kettle corn, candy bars, hot chocolate and cider.
Corporate sponsors are Valley Health, Criswell Ford, First Bank and LD&B Insurance and Financial Services.
Though its building on the success of the last two years, Christmas in the Valley is offering new scenes and arrangements this year with a new tractor from Forrester Farm Equipment in Maurertown and Kubota equipment from Woodstock Equipment Co.
“Come out and visit,” Burch said.